Fifty+ Essentials was born from necessity. Our founder, a competitive powerlifter for over 35 years, confronted a challenge at age 56: a sudden decline in strength despite years of consistent training. This personal struggle led to the discovery of a pivotal 2017 study that showed remarkable benefits of three key compounds—leucine, carnitine, and creatine—for those over 50. Frustrated by the lack of products catering to the aging demographic, our founder and his son, Colin, also entrenched in the fitness industry, embarked on a journey. Together, they developed LC2, a proprietary blend mirroring the exact formula studied, but enhanced with two great-tasting flavors. Our commitment is to empower those 50 and older to maintain strength and vitality, transforming challenges into triumphs.
Our Story
Core Values
Integrity
We promise honesty and transparency. Every product is rigorously tested and based on peer-reviewed scientific research, ensuring that we deliver exactly what we claim.
Innovation
We lead with creativity and ingenuity. Fifty+ Essentials is at the forefront of developing unique, proprietary blends that address the specific needs of the aging population that are not currently offered by other markets.
Trust
Our community's trust is paramount. The very products we create are used daily by our founder and families, embodying our commitment to quality and efficacy. We build trust by adhering to the highest standards and by being consumers of our own products, ensuring they are effective and beneficial.
Our Mission
At Fifty+ Essentials, our mission is to support the vitality and strength of the over-50 community. We focus on those who have seen their activity levels decline due to age-related aches and pains as well as those who remain active and aim to continue thriving. Our flagship product, LC2, is designed to fill the nutrient gaps that widen with age, helping users regain lost strength, alleviate joint pain, and increase muscle mass. By integrating rigorous research, personal experience, and direct feedback from our community, we ensure that our supplements meet the real-world needs of aging adults.
