Fifty+ Essentials was born out of necessity—and built on service.
Our founder, a retired law enforcement officer and competitive powerlifter for over 35 years, hit an unexpected wall at age 56: despite decades of consistent training, his strength began to noticeably decline. Driven to find answers, he discovered a groundbreaking 2017 study highlighting the powerful impact of three key compounds—leucine, carnitine, and creatine—for those over 50.
Frustrated by the lack of products specifically designed for the aging population, he teamed up with his son, Colin—a U.S. Army combat veteran and lifelong fitness advocate—to create a solution. Together, they formulated LC2, a proprietary blend that mirrors the exact combination studied, enhanced with two delicious flavors.
Fifty+ Essentials is more than a supplement brand—it's a mission. We're here to help those 50 and older reclaim their strength, energy, and confidence. Backed by science and driven by service, we believe age should never be a barrier to living strong.
